Titan Instruments is a supplier of dentistry equipment established in the UK. They offer a wide range of instrument products of excellent value. They also support and provide professional guidance and customer service to dentists across the country. Their instruments assist dentists in taking care of their patients.
Industry: Health, Dentistry
Role: Brand Identity
The Challenge
Design a logo that represent the dentist supplier. The logo represents professionalism, reliability and trustworthy with a focus on helping dental professionals. They supply dentists with high-quality instruments that are customised to the appropriate specifications, bringing tranquillity and loyalty to their clientele. Their new product has the potential to change the dentistry industry.
Target Audience: Dentists, hygienists and dental assistants.
ProjectPhase
01. Discovery
Explored Key attributes: Premium, Custom, Cost-Effective, Handmade
02. Research
Studied the business model, competitors, the dentist industry and equipment.
03. Brainstorming
Ideated typography, concepts based on the business’ attributes and keywords.
04. Sketches
Drew various drafted ideas based on research and brainstorming.
05. Digitise
Filtered concept ideas and selected the top 3, then designed them digitally.
06. Presentation
Showcased concepts, liaised with client on feedback and produced final design.
Brand Colours
The original colours were blue and red that had. Blue instils confidence and understanding of their new product. Red reflects the passion the business provides solutions to assist dentists. The logo colours overtime changed to aqua green and dark teal with subtle contrast.
Aqua Green
#7BC8C3
Dark Teal
#2d3947
Red
#B61B30
Blue
#006694
PrimaryTypeface
The Solution
Once the final design was completed my client was very happy to which they proceed to use the logo for their packaging, instruments and promotional needs.
